One of the simplest ways to lose potential business is by making it difficult for customers to reach you. If a visitor has to dig through multiple pages or search endlessly for your phone number or email address, chances are they will give up and move on to a competitor.
For small businesses, a website is often the first impression you make. If that experience is frustrating, it can send the wrong message about how easy you are to work with.
Why Easy Contact Matters
- Convenience builds trust. Customers expect to find contact information instantly. Clear, visible options signal that you are accessible and ready to help.
- Faster connections lead to more sales. The easier it is to call, email, or submit a form, the more likely visitors are to take the step of reaching out.
- Reduces missed opportunities. If someone wants to hire you, don’t make them struggle to figure out how. Every barrier risks losing a lead.
Best Practices for Contact Options
Place contact info in multiple locations. Include your phone number and email in the header, footer, and a dedicated “Contact” page. Visitors should never have to search for it.
Use clear, clickable buttons. On mobile, your phone number should be a “tap-to-call” link. This makes it effortless for someone to connect with you.
Keep forms simple. A contact form should only ask for essential details such as name, email, and a brief message. Long, complicated forms discourage submissions.
Provide multiple ways to connect. Some customers prefer calling, others may prefer email or a form. Offering options ensures no one is left out.
Quick Improvements You Can Make Today
- Open your homepage and ask: can I clearly see how to reach this business without scrolling? If not, add a contact button or phone number near the top.
- Review your contact form and remove unnecessary fields. Fewer steps means more people will complete it.
- Check your site on mobile to confirm that your phone number and email are clickable links.
Making it easy for customers to contact you shows professionalism and care. More importantly, it reduces friction between interest and action—helping you turn more visitors into paying customers.